A. Ingvar Kamprad – a born(天生的) businessman(商人)
B. Success brought(带来) by the introduction(介绍, 引入) of showrooms(陈列室, 展示厅)
E. Flat packaging (平板包装)– a feature(特征) of IKEA
F. World-wide(全世界的) expansion(扩张,膨胀) of IKEA
1. Paragraph 4 ____.
In 1953 IKEA opened(开放) its first showroom (展示厅)in Almhult, Sweden(瑞典). IKEA is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus(因此) response to(对...的反应) the first showroom was overwhelming(无法抗拒的,压倒多数的): people loved(喜欢) being able to(能够) see and try(试, 尝试) the furniture before buying(买) it. This led to(导致) increased(增加的) sales (销售额)and the company continued to(继续) thrive(繁荣, 兴旺). By 1955, IKEA was designing all its own furniture.
3.B. 该段由四个句子组成, 其中两个句子中都出现了“showroom/(商品样品的)陈列室”, 由此推测showroom 可能是该段主题词。 关注段落中涉及到showroom的句子“Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive”这两个句子说“首间宜家展厅的反响强烈, 因为人们十分乐意在购买之前能亲眼看到并试用这些家具, 而这导致销售额增加, 也使公司不断繁荣发展”。该句内容与选项B(引入展厅所带来的成功)意义一致,由此判断选项B是该段主题。
提示:
小标题被选项中的特征词或细节信息词通常应该直接出现在段落中,并且成为段落主题词。
A. Ingvar Kamprad – a born(天生的) businessman(商人)
E. Flat packaging (平板包装)– a feature(特征) of IKEA
F. World-wide(全世界的) expansion(扩张,膨胀) of IKEA
2. Paragraph 5 ____.
In 1956 Kamprad saw(看见) a man disassembling(分解,拆开) a table(桌子zhuozi) to make(使) it easier(更容易地) to transport(运输). Kamprad was inspired(被给予了灵感). The man had given (给)him a great idea(好主义, 好点子): flat packaging(平板包装). Flat packaging would mean(意味着) lower(更低的) shipping costs (运输费用)for对于 IKEA and lower prices(价格) for customers(顾客). IKEA tried it and sales(销售额) soared(剧增). The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
转贴于:职称英语考试_考试大【责编:lq 纠错】
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